Master of Arts - Strategic Design

The Master's programme in Strategic Design equips students with comprehensive skills to develop innovative design strategies. They will gain expertise in design thinking, project management, and conducting human-centred research. A key focus lies in data analysis and participatory design methods.

They will explore brand identity in the creative realm, employing analogue and digital tools. Change management and storytelling techniques will support them in implementing effective design solutions. They will also refine their publication skills to present their work professionally.

The programme provides practical experience through excursions, mentoring, and exchanges with industry professionals. Sustainability, media ethics, and intercultural communication are also embedded within the curriculum. In the final phase, they will produce a Master's thesis that synthesises their skills in a practical context.