Graduate Certificate - Brand Management (BMK) (Optional Co-op)
70 The Pond Road, Toronto, Canada
58131
Last updated: 19/11/2025
About Graduate Certificate - Brand Management (BMK) (Optional Co-op)
The Brand Management (BMK) (Optional Co-op) eight-month graduate certificate program focuses on providing students with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. They will understand all aspects of a brand and then develop a plan to build successful brand equity.
Students' learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.
Throughout this program, students will develop the following skills:
- Develop brand strategies
- Product launch planning
- Business analysis
- Research
- Branding
When students graduate from this program, these are the types of career options that they can explore:
- Assistant brand manager
- Product manager
- Brand consultant
- Brand strategist
- Assistant marketing manager
Students may also find their career on the product and service side of business and marketing.
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