Bachelor of Business Administration - Marketing

Marketing is a critical element in a business’s success. With increasing competition and rapidly changing technology, knowing how to position your organization’s products and services to not only win, but retain customers, is key to your company’s survival.

Enhancing your understanding of economics, psychology, sociology, and statistics will equip you with the skills to pinpoint potential customers, effectively engage their interest, and foster enduring loyalty.

Our marketing program isn’t just knowing how to do social media, search advertising and marketing automation; it also teaches you how to conduct market research and analysis, write effective copy, and measure the success of campaigns.

In our undergraduate marketing program, we develop your strategic thinking, analytical and quantitative skills, and leadership abilities. This prepares you for a successful career in marketing, encompassing a variety of roles and types of organizations.