Bachelor of Science - Sport Management
About Bachelor of Science - Sport Management
The Sport Management program provides a foundation in management, business and legal principles that prepares learners to excel in modern sport management. They will Develop the core business disciplines and functional skills needed to succeed in business. Graduates will learn the financial, marketing, media, legal and ethical specifics that will mold them into a savvy professional.
Through the program, students will:
- Master the principles of management and their application to the sport industry.
- Understand entrepreneurship and how it relates to professional sport.
- Identify key factors contributing to the globalization of sport.
- Study the nature and complexity of sport finance, especially relating to the financing of sporting venues.
- Learn about sport marketing and specific marketing strategies.
- Focus on ethical decision-making and the application of basic legal principles.
- Study the significance of media in the sport industry, including new media, ethics, crisis management and publications.
Students with a Bachelor of Science in Sports Management can pursue careers within professional leagues, federations, franchises and intercollegiate athletics, with roles in:
- Venue and event management
- Sports goods and licensed merchandise
- Sport marketing and sponsorship
- Sport tourism and hospitality
- Sport media
- Sport law
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