Bachelor of Arts - Strategic Communication, Public Relations & Advertising
About Bachelor of Arts - Strategic Communication, Public Relations & Advertising
The Bachelor of Arts in strategic communication, public relations & advertising (SCPRA) provides learners with the knowledge, skills and experiences to become leaders in the field.
Students cultivate the critical thinking and technical skills necessary for an ever-changing workplace. By pairing theoretical and historical understanding with hands-on learning, they are able to create meaningful messages and strategic campaigns that resonate with diverse audiences. Graduates explore the social impact of media to prepare them for the profound ethical and social responsibilities that come with being a professional communicator and engaged citizen.
Learning Outcomes:
- Apply analytical methods to be active, critical consumers of strategic communication and media messages.
- Analyze ethical issues relevant to the creation and distribution of strategic communication, public relations, and advertising.
- Analyze the relationship between strategic communication, democracy, and society.
- Communicate and integrate ideas in written form.
- Communicate and integrate ideas in multimedia form.
- Demonstrate skills for creating strategic communication, public relations, and advertising campaigns and events.
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