Digital Business is an exciting new course at Royal Holloway. It is aimed at recent graduates, from any discipline, seeking to boost their employability in a digital economy, as well as professionals wanting to update their workplace knowledge and skills.
The course focuses on the knowledge and skills required to manage digital technologies in the development and delivery of business innovations. It will equip students with an in-depth understanding of how to integrate digital technologies such as mobile computing, social media, and data analytics tools to innovate business practices.
A key feature of the programme is the development of practical knowledge through industry connections and business case studies whilst providing a strong theoretical base on business management in the digital era.
On graduating students will have the ability to analyse business innovation opportunities and challenges and make well-informed tactical and strategic decisions. Students will be confident in proposing and evaluating solutions to business problems by using data analytics skills, and be able to effectively communicate complex business information to both professional and non-specialist audiences.
