Bachelor of Science - Print and Graphic Media Technology (Co-op)

Graphic communications–including advertising, publications, packaging, and signage delivered through print and digital communications, package printing, and so much more–represents a vibrant industry that is ideal for students interested in applied technology with a creative flair. Brand owners, marketers, and content creators need to reach audiences to effectively communicate their information and messages. RIT’s media arts and technology degree prepares students to manage content from concept through distribution across multiple platforms, including print, web, mobile, and social media. In the media arts and technology major, a breadth of cross-channel graphic media production skills are taught, preparing students for leadership roles in graphic communications. Students who possess an interest in computer graphics, color science, imaging, and business will learn the skills necessary for success in a dynamic and robust industry.

Media arts and technology is a unique major that reflects the convergence of technologies that allow content to be created, formatted, stored, and then shared via computer-based publications, printed material, online services, and various forms of interactive media. This approach enables students to build skills not only in traditional publishing but also in database management, new media production, networking, and mobile communications. The major is designed to provide students with the ability to use various content types across multiple output media.

The major also allows students to explore other areas of study, including advertising and media strategy, contemporary publishing, content management, digital imaging and premedia, print production, print quality, and 3D computer graphics.

As part of the curriculum, students will participate in two cooperative education experiences with a related business, learning the ropes of the graphics and publishing industries. These full-time, paid work experiences within the industry assist students in their ultimate job search. Upon graduation, students are well-prepared to work with photographers, graphic designers, advertisers, and publishers to create cross-media communications that inform, entertain, and persuade. Graduates have found positions in advertising production, digital imaging, print production, and web design and development.