Bachelor of Science - Marketing (Co-op)

Marketing is a critical element in the success of modern business operations. The overall process of entering markets, creating value for customers, and developing profits is the fundamental challenge for the contemporary marketing manager. RIT’s marketing degree focuses on the complete business-consumer relationship, from internet marketing, social media, professional selling, international marketing, and consumer behavior. Students will gain competencies in the technical skills of search engine optimization and data analytics as they gain a complete understanding of the dynamic field of marketing and its impact on an organization’s success.

In the business administration: marketing major, students learn theory and gain practical experience by creating tactically enabled strategic marketing plans. Through projects, they learn to work independently and in teams to achieve organizational objectives. Students develop leadership and communication skills through classroom experiences and their work on real and simulated business challenges. Students gain proficiency in analyzing and understanding buyers, developing and delivering professional sales presentations, and designing and implementing marketing research projects. Students graduate with the ability to create and critically evaluate strategic marketing plans.