Bachelor of Fine Arts - Photographic and Imaging Arts - Visual Media Option - (Optional Co-op) Logo

Bachelor of Fine Arts - Photographic and Imaging Arts - Visual Media Option - (Optional Co-op)

Rochester Institute of Technology

One Lomb Memorial Drive, Rochester, USA

303536

Last updated: 17/04/2025
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About Bachelor of Fine Arts - Photographic and Imaging Arts - Visual Media Option - (Optional Co-op)

Program Description

The visual media option allows students to integrate the graphic communications professions of photography, media design, and business. Most visual media students earn a minor in business. This option prepares students for a career as a visual media specialist or other professional positions that have a demand for photographically skilled professionals who can work effectively with graphic designers, print media specialists, multimedia and social media professionals. This option is part of the Photographic and Imaging Arts BFA program.

The visual media curriculum emphasizes photographic proficiency, in both photographic and digital imaging techniques, and has two specialized focuses on media design and business (management and/or marketing). Students also may utilize electives to broaden their interests.

This option is ideal for students who wish to experience various aspects of the graphics industry. Students are strongly encouraged to spend time in internships to strengthen their education and to gain hands-on experience. Upon graduation, students are diversely skilled visual media professionals who are ready to enter an exciting career in photography, media design, business management, marketing (including art directing and project management), social media, or advertising.
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Cost and Duration


Program Level
4-Year Bachelor's Degree
Average Graduate Diploma
4 Year Bachelor's Degree
Cost of Living
$15,000.00 USD / Year
Gross Tuition
$53,720.00 USD / First Year
Application Fee
$65.00 USD

Program Intakes

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