Bachelor of Fine Arts - Graphic Design (Optional Co-op)

Graphic designers are visual problem-solvers who use a wide variety of concepts and media to inform, direct, promote, entertain, engage, and educate specific audiences. The graphic design major prepares students to integrate design principles, methods, concepts, images, words, and ideas to creatively convey visual messages meant to produce specific responses from diverse audiences.

Graphic design students are exposed to a full range of topics throughout their curriculum, including information design, web and interaction design, branding and identity design, design systems, exhibit and wayfinding design, user experience design, and professional practices. With a balance of history, theory, problem solving approaches, conceptual exploration, applied problem solving, human interaction, and the integration of technology, students gain the knowledge and skills needed to create innovative and effective design solutions for a wide range of media and audiences. Access to RIT's world-renowned Vignelli Center for Design Studies, the Cary Graphic Design Archive, and the Cary Library enables students to further enhance their learning and inquiry.