Bachelor of Arts (Honours) - Marketing (NN20)
Building 12, Chiswick Park, 566 Chiswick High Road, London, United Kingdom
288951
Last updated: 17/04/2025
About Bachelor of Arts (Honours) - Marketing (NN20)
Top reasons to study this programme:
- Learn within the flexible Liberal Arts framework. Choose your own path – find out more about the Liberal Arts
- Build a comprehensive business understanding which puts marketing and digital technology into context within organisations
- Learn how to leverage digital marketing tools to design and deliver outstanding digital marketing strategies across the campaign lifecycle
- Examine successful global marketing practices and how they can secure a competitive advantage and success for organisations
- From concept to product launch, learn how to position and promote products/services with an extensive analysis of the marketplace and how to engage effectively with a target audience
- Discuss the contemporary debate over marketing ethics, and contrast different ethical approaches to the study of digital marketing
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