Master of Business Administration (MBA) - Marketing Analytics (STEM)

The STEM-designated MBA in Management with a concentration in Marketing Analytics combines marketing strategy with advanced analytics and AI-driven insights. This program prepares students for data-driven marketing leadership roles in digital marketing, brand strategy, consumer analytics, and business intelligence.  

This one-year program offers flexibility, allowing students to complete their degree in three consecutive semesters (fall, spring, summer or spring, summer, fall). Alternatively, students can choose an extended format, spreading their studies over three non-consecutive semesters (fall, spring, fall or spring, fall, spring) to better balance their academic and professional commitments.