College Certificate - Commerce Industry Sales and Marketing

This program develops the knowledge and personal selling skills people require for building and maintaining long-term partnerships and for achieving sales success. 

The program promotes a needs-satisfaction selling philosophy supported by strategic selling techniques. It focuses on the selling function of marketing and its relation to an overall marketing strategy. Selling is well-suited to learning through application, with the use of oral presentations and salesperson and customer role plays. Throughout the program students will have many opportunities to practice their presentation and selling skills and to review their performance.

Students will study the various functions of marketing. Students will strengthen their interpersonal skills and develop the persuasive communication strategies they need for success in sales.

The Career and Personal Development courses will expose students to the real world of business and help them identify the areas in the field of personal selling that they are interested in. In addition to exploring their career interests, students participate in a number of workshops to develop the skills that will help them both in the program and in their professional career. Students will spend one full week with a sponsoring firm, where they will research the firm's sales and marketing strategies.