Master of Science - Marketing and Brand Management

The Master of Science in Marketing and Brand Management offers a strategic approach to understanding consumer behavior, branding techniques, and marketing communication in both global and digital contexts. The course focuses on building strong, sustainable brands through innovative campaigns, market research, and brand positioning strategies. Students engage with case studies and practical projects to develop analytical and creative marketing skills, enabling them to take on managerial roles in branding, advertising, and product development across diverse industries.