Bachelor of Arts - Communications - Rhetoric

Program Description

Comprehensive communication majors emphasizing rhetoric at Northwest learn to research, create, and deliver persuasive messages and listen critically to these messages. In this major, students study the core areas of communication theory, public speaking, writing, group behavior, persuasion, and interpersonal communication. Additional areas of study include intercultural communication, argumentation, and classical, modern, and postmodern rhetorical theory and method as applied to an American issue.

Professionals in the field are civically engaged, critically analyze how people develop persuasive messages as well as how those messages affect public perception of the subject. They identify logical and ethical problems within persuasive messages, or with their effects on particular groups or communities and intervene to increase awareness and understanding.