Bachelor of Science - Advertising
About Bachelor of Science - Advertising
Successful advertising understands the needs and wants of consumers—and then responds creatively. Students will learn how to think critically about culture and communication while also taking into account the nuances of business and the marketplace. A degree in advertising will prepare them for a broad range of careers in agencies, marketing departments in private and nonprofit organizations, media companies, public relations firms, retailers, sports teams, and more.
The Bachelor of Science in advertising will introduce students to the most important topics for a successful career. Courses include:
- Public Relations and Corporate Communication
- Marketing Research and Consumer Behavior
- Integrated Marketing Communication Strategy
- Media and Society
- Digital Illustration Lab
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