Bachelor of Science - Business Administration - Business Analytics

The Business Administration, B.S. program with a concentration in Business Analytics equips students with the essential skills to tackle practical business challenges, enhancing organizational productivity, efficiency, and revenue. Through real-world case studies, they will learn to leverage analytics to measure key metrics, derive insights, and make data-driven decisions. 

This Business Analytics concentration covers a broad range of topics such as data cleaning, data visualization, data mining, database management, web analytics, text mining, and social media analytics. They will gain proficiency in Python, SQL, Tableau, Google Analytics, and other leading business analytics tools.