The Bachelor of Business Administration degree program is designed to equip student with the knowledge and understanding of the essential aspects of business theory and practice. Through this course, students are immersed in a wide-range of topics, such as Marketing, Finance, Economics, Entrepreneurship and Communication. Case- studies, project work, corporate visits, guest speakers and networking events are integrated in the courses, along with project weeks, allowing students to test and continually apply what they have learned in the real world with companies and industry professionals. To further refine the skill-set needed to be a successful manager, foreign language courses and a mandatory internship, together with additional communication workshops and management seminars accompany their studies.
Whether global corporations, small and medium size, or family businesses - all companies are potential employers after the successful completion of this bachelor degree program.
The Marketing and Communication specialization is aimed at developing the skills and competencies that a modern Marketing end Public Relations Officer requires. Students are introduced to modules such as Mass Communication, Public Relations and Compony Branding, but also areas of marketing such as Marketing Research, Niche Marketing and E-Presence. During their final year, students will be asked to design a company communication plan, or a marketing strategy as part of a business plan.
