College Diploma - Business - Marketing (319)

Program Description

The best of both worlds — develop expertise in several areas of marketing practice and gain fundamental understanding of the broader business environment.

Program Highlights:

• Emphasis on practical, hands-on learning prepares students to excel in a marketing or sales career.
• Study with professors who have worked as marketing professionals and bring their expertise to the classroom.
• Upon completion of a common first semester, students may choose to transfer into second semester of one of the following programs:
• Business - Accounting (316)
• Business Administration (632)
• Business Administration - Accounting (364)
• Business Administration - Human Resources (363)
• Business Administration - Marketing (362)
• Business - Financial Services (303)
• Business - General (320)
• Insurance (318)

Learning outcomes:

• How to conduct market research and create marketing strategies for real clients.
  
• Verbal and written communication skills as students prepare reports and presentations.
• Web marketing strategies and tools.
• Use computer simulation to model an international product launch.