This course is ideal for those who are interested in how businesses are operated and managed, but who also want to develop their own marketing expertise.
Through workshops, role-plays, problem-solving exercises and analysing case studies, students will learn to communicate their ideas and help to sell their products and services to customers. Students will also study the key business functions that organisations require for success. In terms of a career after students graduate, a BA in Business Management with a focus on marketing opens up a broad career path. The skills they'll develop are needed across almost every business and governmental sector, as well as third party organisations.
Over the course of this Business Management and Marketing degree students will learn by doing – the vast majority of Middlesex' modules are practical, and students will be assessed based on real life case studies and simulations.
