Bachelor of Science - Business Administration - Marketing  Logo

Bachelor of Science - Business Administration - Marketing

Mercy University - Manhattan

47 West 34th Street, New York, USA

271933

Last updated: 17/04/2025
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Image for Mercy University - Manhattan
Image for Mercy University - Manhattan
Mercy University - Manhattan  Logo

About Bachelor of Science - Business Administration - Marketing

Marketers strengthen the relationship between brands and customers, and craft communication that tell the brand's story, convey value and drive brand growth. 

At Mercy students learn the latest cutting-edge and innovative marketing techniques designed to give them an advantage over their competition and to enhance their career path. Areas of study include: marketing strategy, advertising, analytics, media, sales management and market research. 

At the end of this program, students should be able to:

  • Evaluate the effects of globalization on the business environment
  • Recognize and evaluate ethical issues in business
  • Utilize business concepts, methods, procedures, and management information systems to facilitate strategic planning and decision making
  • Use oral, written, and presentation skills to communicate effectively in the professional business environment
  • Function effectively as team members and, where appropriate, as team leaders
  • Demonstrate knowledge of fundamental principles and key concepts in marketing
  • Assess the legal, economic, and social aspects of a marketing decision
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Scholarships

2
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International Undergraduate Freshman Merit Scholarships
Mercy University - All campuses

Amount
$2,000 - $8,000 USD
Auto applied
Yes
Eligible nationalities
All nationalities
Eligible program levels
4-Year Bachelor's Degree
International Undergraduate Transfer Merit Scholarships
Mercy University - All campuses

Amount
$2,000 - $7,000 USD
Auto applied
Yes
Eligible nationalities
All nationalities
Eligible program levels
4-Year Bachelor's Degree

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Cost and Duration


Program Level
4-Year Bachelor's Degree
Average Graduate Diploma
4 Year Bachelor's Degree
Cost of Living
$18,000.00 USD / Year
Gross Tuition
$22,750.00 USD / First Year
Application Fee
$40.00 USD

Program Intakes

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