Marketing as an applied discipline which underpins company success, stands on the cutting edge of those professions required to adapt to a constantly changing environment. Products, services, methods of production, changes in trade agreements and treaties, financial instability, improvements in methods that can be used to reach customers, as well as changes in the ways customers shop, require the attention of marketers.
The London South Bank University's academic courses in this discipline, are carefully designed to not only provide students with current academic theory and thought, but also to prepare they for work in a dynamic, data driven, online world.
This course ensures students are aware of, know how to respond to and are able to thrive in such a turbulent environment. To do this, the University build on existing academic and industry research and knowledge, as well as input form practitioners, keeping them ahead of changes in thought, behaviors and technology.
