The digital marketing landscape is constantly evolving, presenting both challenges and exciting opportunities. This newly developed master’s programme is designed to equip students with the skills necessary to thrive in this dynamic field. It introduces the core principles of digital marketing and demonstrates how these are applied by organisations in real-world contexts. Students will gain a solid foundation in digital marketing theory, supported by practical examples of industry practice.
The programme extends beyond the development of technical skills, offering in-depth exploration of the strategic frameworks behind successful marketing campaigns. Students will learn how these strategies drive measurable results, while also engaging with the ethical dimensions of marketing in the digital age. The curriculum encourages critical thinking about the broader impact of marketing on both consumers and society.
Designed to place students at the forefront of the industry, the programme focuses on emerging trends such as social media optimisation (SEO), AI integration, and innovations in content marketing. Students will not only understand how these technologies function but will also analyse their implications for the future of marketing.
Emphasising career readiness, the programme helps students develop the skills and knowledge that employers value. Through digital marketing simulation exercises and opportunities to apply their learning, students will build expertise and confidence. By the time they graduate, they will be well-prepared digital marketing professionals, capable of making a meaningful impact in today’s rapidly changing business environment.
