The lecture series for this course will follow two interdependent, integrated streams. One will develop students’ historical, theoretical and critical awareness of the relationship between arts, cultural entrepreneurship and business management from a variety of viewpoints – film, music, dance, theatre, festival, gallery etc. The other series will be more professionally focused exploring the changing environment with respect to business methods (finance, planning and the law), and marketing and branding strategies within the creative industries.
The practical seminars and workshops for the course will focus around important case studies to highlight different business models within the creative industries from SMEs to national organizations as well as allowing an opportunity to explore important, innovative approaches to marketing and communications strategies within the sector.
As the UK city with more museums and galleries than any other outside of London, alongside the country’s largest contemporary art biennial, Liverpool will provide a vibrant cultural backdrop for students studies. Utilizing Hope’s exclusive partnership with Tate, visiting speakers from the creative industries, students gain a wide-ranging understanding of theoretical perspectives in Art History and how these are expressed through the workings of cultural organizations. Through our cultural partnerships and collaborations, students will be offered privileged access to important collections in Liverpool and experts working in the field.
