Developing core competencies which sit at the heart of sport marketing is essential for anyone looking to benefit from gaining an applied industry insight into the dynamic global sport marketplace.
A sound theoretical and applied understanding of the subject area is gained during the taught program. The MSc Strategic Sport Marketing is designed to enable individuals to work independently and collaboratively through a range of workshops, debates, reflective tasks, and authentic assessments. Building on industry expertise ensures the development of core capabilities in various sport market contexts while also fostering valuable skills in communication, problem-solving, and strategic decision making, thus enhancing workplace opportunities.
Practical activities, such as creating marketing communication plans, digital marketing campaigns, conducting brand audits, and evaluating consumer experiences, enable individuals to develop their expertise and become confident marketing practitioners.
Modules cover a wide range of topics, including strategic sport marketing, sponsorship, branding, consumer insight, media, and digital marketing. Individuals drive the focus of their independent project by choosing to complete an in-depth written dissertation, a business plan, or a consultancy project that involves working with an organization in the industry. This opportunity allows individuals to develop their expertise in responding strategically to the changing global sport landscape.
