Drawing on academic and industry expertise from around the world, the course is designed to meet the requirements of professionals and organizations involved in the bidding process and delivery of sporting events of all sizes - from the Olympic Games to the Leeds Half Marathon.
Challenges facing sports events managers are addressed, including the increasing pressure to meet the demands of global governing bodies and how to manage a volunteer workforce, secure appropriate sponsorship packages, reduce risk, and ensure the health, safety, and security of every stakeholder.
By developing the specialist knowledge and skills required, individuals are able to strategically plan and manage sporting events to the satisfaction of regional, national, and international stakeholders.
The course is taught at The UK Centre for Events Management, which has a global reputation as a market leader in events management education. The university has close links with a wide range of industry partners and associations who all recognize its expertise in educating the events professionals of the future.
The university has been given a five-star rating for academic work in Hospitality & Leisure Management by QS, the international higher education benchmarking agency.
