2-Term Pathway - Pre-Master's in Business and Management - Continue to Master of Science - Psychology of Advertising

This program will prepare studsents for entry to a postgraduate degree at the triple-accredited Lancaster University Management School, ranked world top 70 for Business and Management Studies (QS World University Rankings by Subject 2023).

This unique course provides an interface between theory and practice, understanding and skills, by giving students a thorough grounding in the psychology underpinning persuasion, in the context of how it is applied – and how it might be applied more radically – in the communications industry.

The course combines small-group ‘knowledge-exchange’ with innovative student-led teaching, built around outstanding expertise in cognitive, developmental, social and neuropsychological aspects of advertising. Students will benefit from perspectives and contributions from academic researchers, seasoned advertising practitioners, and original commercially-oriented research.

Studying a combination of skills and theory-based modules, students will develop a high-level of technical understanding of the discipline. They will have the opportunity to practise and develop analytical and interpretation skills alongside modules that will enhance their ability to conduct and present psychology research.

Students knowledge and understanding of the psychology of advertising and advertising theory will also develop as they engage with specialist modules focused on these topics. Studying the relationship between advertising and the human mind, and applying their learning to advertising strategy, positioning, brand, and marketing communications will prepare students for the competitive world of advertising and marketing. The advanced skills and knowledge developed through these modules will be invaluable as students progress into a career or further research.

During the year, students will also complete a dissertation project, supported by an academic supervisor. This will be an opportunity for students to demonstrate everything that they have learnt and put theory into practice. They will develop their data-handling skills as well as their ability to accurately and appropriately present their research.

In addition, the dissertation can be completed in parallel or sequentially with an industry placement. This would give students the opportunity to gain hands-on experience, while applying their skills and knowledge to address a real-world, industry-focused challenge. This practical, relevant experience of working for an external organisation (and the networking opportunities this brings) is hugely beneficial when applying for jobs at the end of the course.

This course is designed for graduates who come from a wide range of disciplines and plan to pursue a career in advertising or communications, or who wish to refresh their skills or shift focus to a more planning-based trajectory. It is also suitable for those who wish to undertake further research into the psychology of advertising and related fields at PhD level.