Applying psychology to business can offer insight into how individuals and groups behave. This course combines psychological theory with business understanding. Students will learn how decision making, marketing, finance, human resources, and business strategy are all influenced by cognitive and social processes.
Students will benefit from the strong links between the University and employers, which allow them to gain the practical skills highly valued by businesses. Using specialised equipment and software, they'll measure brain activity, analyse how decisions are made and study how disruption can affect behaviour.
A wide choice of research projects covers all aspects of business and ranges from cognitive psychology to social psychology. This degree is a great stepping stone to skilled employment in a business setting. Students may continue training to specialise as a chartered occupational psychologist or any other chartered psychology profession.
