Applying psychology to business can offer insight into how individuals and groups behave. This course combines psychological theory with business understanding. Students will learn how decision making, marketing, finance, human resources, and business strategy are all influenced by cognitive and social processes.
Students will benefit from the strong links between the University and employers, which allow them to gain the practical skills highly valued by businesses. Using specialised equipment and software, they'll measure brain activity, analyse how decisions are made and study how disruption can affect behaviour. A wide choice of research projects covers all aspects of business and ranges from cognitive psychology to social psychology.
Students will use purpose-built research laboratories and psychological analysis equipment, such as eye trackers, a driving simulator, EEG (the recording of brain activity) and specialist survey software. Graduates from this course are well-placed to access careers in a number of business settings as well undertaking further training in order to become a Professional Business Psychologist. With thorough grounding in all areas of scientific psychology this course equip graduates to develop a career in any other area of psychology.
