This course prepares students for a career in design marketing in the creative industries. Students will develop the practical and analytical skills needed to create marketing materials and design user experiences across different media and digital environments.
Students will learn to visualise, collaborate, experiment and project manage as they work on real-world projects with other students and industry professionals. Students will also develop their knowledge of the creative industries, exploring topics such as design thinking, branding and strategy for creative organisations. Students will have creative freedom and be encouraged to undertake non-commercial creative projects.
The Design Marketing BA (Hons) course also offers opportunities to work on live projects with creative companies and institutions, alongside a student's classmates in the student-powered creative agency, Studio KT1.
Throughout the course students will also develop the commercial and organisational skills and understanding needed to work effectively in the Creative and Cultural sector. This degree prepares students for a career in a design agency or similar creative organisation.
