3.5-Term Pathway - Foundation Certificate for Business, Law, and Social Sciences - Transfer to Bachelor of Arts (Honours) - International Marketing

Program Description

Build a future by studying in the UK, with a pathway course at Kaplan International College (KIC) London. Situated in the world’s top academic city (QS Best Student Cities 2019), the College will prepare students for a university degree, and for a successful career.

Study at one of the most respected international colleges in London, and progress to one of 8 universities, including the University of Westminster.

The commercially well-connected University of Westminster is hugely international. Students can study alongside students from nearly 170 countries.

Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On this degree, students will explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools and techniques.

Students can also boost their employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). The status as a CIM Graduate Gateway institution entitles students to apply for exemptions from modules on its professional qualifications, while students can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.

Since marketing degrees share a common first year, students get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of the second year.

Focusing on marketing within an international context, students will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.

The comprehensive curriculum covers developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, coordinating and controlling the international marketing effort. Acknowledging the importance of digital techniques and social media marketing, students will have access to the new digital marketing lab, Switch 23, which is set up to mimic a creative agency. 

Students will gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing. Previously, for example, students have worked on a project for a small brewery to develop a marketing plan to sell its designer ales from a mobile bus.

They will graduate with the knowledge, skills and capabilities to pursue careers worldwide and with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.