2-Term Pathway - Pre-Master's for Business, Economics and Finance - Transfer to Master of Arts - Marketing Communications

The Pre-Master's for Business, Economics, and Finance at Kaplan International College London is ideal for a postgraduate degree at university. The length of the course is determined mainly by the applicant's English language level.

All students will take a set of common or similar modules to gain key skills for university. They may also take extra modules focusing on one or more of the English language, academic skills and basic subject knowledge.

Incorporating the latest digital and analytic marketing practices, the broad curriculum of the Master of Arts in Marketing Communications reflects the rapidly changing global marketing environment. Whilst at University of Westminster, graduates can also secure two internationally-recognized professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR). This multidisciplinary degree integrates the various specialisms and practices within marketing communications, while considering some of the current issues affecting marketing communications – anything from how to develop an authentic brand voice to hands-on practice on a social media dashboard and programmatic media planning.