Program Description
The Master of Business Administration (MBA) is widely regarded as the preferred qualification for professionals wanting to pursue a career in strategic management. In this specialisation (Digital Management) students master how digital information can be used, created and ultimately communicated both online and in the physical world. This qualification teaches students which strategies and practices an organisation needs to adopt to be digitally proficient and sustain competitive advantage.
Digital marketing is at the forefront of how modern businesses operate and has proven time and time again to be the decisive factor in how well competitors can be outmaneuvered.
A specialisation in Digital Management will position each student perfectly to further innovate and drive digital change, opening additional doors that previously may have been shut.
