Bachelor of Science - Business Psychology (B.Sc.) (Online)

Business psychology is an interdisciplinary field that applies the principles of psychology to economic and organizational contexts. Its main objective is to gain a better understanding of human behavior in relation to economic processes, organizations and markets. This approach makes it possible to use psychological findings in various business fields to develop more effective strategies and improve the world of work.

Business psychology deals with the relationships and dynamics of individuals and groups in the workplace, with leadership and motivation, with the selection and recruitment of personnel and psychological aspects in the development and retention of employees. In the corporate context, business psychology also analyzes psychological influences on market and consumer behavior, on change and transformation processes as well as ethical issues in the corporate context.