Bachelor of Arts - Social Media Management (B.A.) (Online)

Social media management is all about how and where a person or company presents itself on social media. And this requires a social media strategy and the right content for the right social media channels.

In addition to the development of a social media campaign content creation and content management is also important. Which images, texts or reels are viewed and liked or even shared? And what can you do to make a reel “go viral”? Measuring the success of your campaigns with social media monitoring is of course also important.

So there is far more at stake in social media management than just collecting followers, likes, shares and comments. It’s more about designing customized strategies and campaigns for the various social media channels and users. This is exactly what you will learn in the Social Media Management online degree program at INU. Sounds exciting, doesn’t it?