College Certificate IV - Marketing and Communication (BSB42415)

The College Certificate IV - Marketing and Communication program reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources.

They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner. Depending on the units selected to form the qualification, candidates may complete a generic marketing qualification or specialize in direct marketing, public relations, or international marketing.