Master of Science - Marketing & Brand Management

Marketing and brand managers make entire brands unique, ensuring they have a sustainable, competitive advantage. They develop brand positioning strategies, design and deliver holistic communication strategies, and manage their implementation and realization. If you have a business-related Bachelor’s degree and want to become one of these sought-after experts, the Master’s program in Marketing & Brand Management (M.Sc.) will give you the expertise you need.

This internationally oriented Master’s program combines strategic marketing, brand management, and consumer research know-how. It provides you with the expertise required to achieve a successful career in marketing and brand management roles at leading corporations. You will acquire in-depth knowledge of strategic marketing and brand management, learn how to apply them, and learn how to identify in-market challenges and opportunities. Find out more here about your career prospects after graduation.

After graduating from the Master’s program in Marketing & Brand Management (M.Sc.), you will have the know-how for a successful career in marketing and brand management. You will be able to work for domestic and international companies in all economic sectors, non-profit organizations, and other institutions, or apply your knowledge to start your own business. The program prepares you for various roles, including:

• Marketing and brand management roles in corporations and organizations
• Leadership positions
• Roles in corporate communications and relations
• Strategy consulting roles
• Activities and management roles in business associations and other interest groups
• Change management and management consulting positions

Master’s graduates also have the option of pursuing a doctorate.