The fashion and lifestyle sectors are design-oriented and strongly intertwined on a global scale. Industry and commerce are constantly changing, shaped by digital transformation, sustainability, and increasing personalization. By studying Fashion & Design Management (B.A.) at AMD Akademie Mode & Design, you will acquire the knowledge and skills you need to actively shape the transformation of these industries.
During your Fashion & Design Management (B.A.) study program, you will gain insight into the fashion and lifestyle industry, learn valuable theoretical knowledge, and be able to apply your know-how in practical situations.
Fashion & Design Management (B.A.) is a practice-orientated study program. You will learn to understand the mechanisms of the market, recognize the needs of different interest groups, and find innovative and sustainable solutions. You will also monitor new industry developments. The megatrends of digitalization and sustainability are a particular focus of the curriculum. During your first three semesters, you will focus on learning the basic principles of fashion design, business administration, marketing, and management. An internship as well as two-semester majors offer you the opportunity to design your study program based on your individual interests.
