Academic Accelerator Program - Bachelor of Arts - Public Relations

The Academic Accelerator Program (AAP) is a two-semester program designed specifically for students who are ready to succeed in immersive English-speaking classrooms, while includes the benefit of English-language and student support to help them thrive. The program curriculum offers a balance of university-wide and AAP-exclusive courses, with English-language course supplements that equip them with the practical, subject-specific vocabulary and skills they need to excel in their coursework.

The Bachelor of Arts - Public Relations Program combines the study of communication theory, speech writing and delivery, and corporate strategies with journalistic expertise. Students learn to skillfully manage communication between organizations and the people they serve. Internships with local, national and international organizations provide hands-on experience in campaign planning, corporate communication, and nonprofit organization advocacy.

As part of the Public Relations coursework, students work directly with a local organization in creating a comprehensive public relations plan and media kit. As part of the senior capstone course, public relations students develop a portfolio, articulate a philosophical statement of communication, and write a thesis.

Public relations skills also enhance other degrees. Political Science students interested in honing their political campaigning skills, students in the humanities with interests in promoting and publicizing the arts, and business students seeking to complement marketing and management concentrations often complete a Public Relations minor.