The MBA Luxury Brand Management at GCU London, part of the British School of Fashion, builds on the department's expertise in the luxury industry. The university has developed this innovative program to meet the growing demand for experienced managers who really understand luxury brand management in a global context.
Through this program, students will master the tools and strategies of the global luxury market, launching their successful careers in this fascinating industry. Luxury markets are becoming more competitive, more complex and more polarised; with the relevant, up-to-date industry knowledge students will acquire in this program, they will be ready to meet those challenges head-on.
The curriculum emphasises data analysis to support evidence-based decision-making.
- Develop the analytical skills to examine issues that affect the luxury sector
- Practise creative and critical thinking for innovative solutions to contemporary problems
- Examine the challenges of global expansion while remaining sustainable and authentic
- Learn by collaborating with classmates and thinking like an entrepreneur
- Strengthen problem-solving capabilities with case studies, business challenges and a live brief project developed in partnership with industry
- Explore responsible leadership and ethical decision-making in the context of the luxury market, considering the common good alongside profitability
In the MBA Luxury Brand Management, students will explore key brand concepts such as authenticity, sustainability and craftsmanship, balanced with brand access and immediacy. Then they will develop their understanding of how these issues intersect with digital technology and contemporary culture.
