The Honours Bachelor of Commerce (Digital Marketing) degree will enable graduates to succeed in a field that has transformed how products and services are marketed. Graduates are empowered to conquer modern marketing challenges while harnessing the power of the internet.
This program includes two foundational years common to other business degree programs followed by two years in which two specific digital marketing specializations are examined, owned media and social media. Additionally, students get to complete a suite of capstone courses and a work placement semester in the final two years.
Businesses need marketing professionals with a well-rounded education in all business areas to foster personalized experiences and manage the massive data sets now available. This program will demonstrate the use of digital devices, media, data, platforms, and technology to develop, implement, and manage marketing campaigns that promote a company and its products and services.
