The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown College is more than textbooks and lectures. The learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners..
This learning experience will enable graduates to:
- Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
- Conduct primary and secondary market research to provide information needed to make marketing decisions
- Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
- Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
- Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
- Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies
