Master in Digital Marketing, Transformation and Design Thinking (título propio)
About Master in Digital Marketing, Transformation and Design Thinking (título propio)
The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.
Degree Awarded:
- A university master’s degree (título propio) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
- Certificate of Advanced Studies from EU Business School Switzerland
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