Master of Arts - Social Media Communications (DC614)

The MA in Social Media Communications offers a critical examination of the history, operation, ramifications, functions, use and embeddedness of social media in all spheres of life. It is aimed at people who look for a critical reflection on social media, who wish to understand their uses, and also learn how to analyse and mobilise them strategically.

The emphasis of the course is on a social scientific understanding and analysis of the emergence and functions of social media in a globalised networked society.

The course addresses the way in which social media became involved in and change personal lives, habits and identities, social lives, the way in which people relate to and coexist with others; the way in which they work and live their everyday lives; and life, which changes as a result of the ongoing engagement with social media by politicians, journalists and publics.

The main idea behind this programme is that social media leave nothing untouched, introducing changes, sometimes subtle sometimes more apparent, that must be mapped, studied and understood.