Bachelor of Music - Performing Arts Management
About Bachelor of Music - Performing Arts Management
Program Description
The Performing Arts Management Programs are comprehensive interdisciplinary programs designed to prepare students for careers in the multi-faceted and extensive industry embracing administration of not-for-profit arts organizations (symphony orchestra, opera, chamber music, dance, theatre), commercial music management (recording industry, artist representation, music publishing and distribution, product merchandising, concert promotion), music licensing, music entrepreneurship, music festival management, and related areas of cultural management and policy.
The programs have been designed to provide students a broad understanding of the performing arts management industry; insight into the theories and principles associated with arts management; and a proficiency in the practical application of necessary business skills.
Learning Outcomes
Core Outcomes
Students will be able to:
- Perform with an acceptable tone quality, pitch and rhythmic accuracy, dynamic control, articulation, and expressiveness.
- Participate in a musical ensemble, with appropriate technique and musicality.
- Identify and analyze the elements of music in a given piece, including an understanding of its compositional processes, aesthetic properties, and artistic, social, and historical context.
- Identify significant composers and works in the Western music tradition, and trace the evolution of musical styles through the Medieval, Renaissance, Baroque, Classical, Romantic, and Contemporary periods, as well as in jazz and select world music cultures.
- Hear, notate, analyze, and perform music through aural skills, sight-singing, and keyboard skills.
- Demonstrate basic conducting knowledge and skills for both instrumental and vocal settings.
- Develop an expanded global awareness and cultural understanding through musical study.
- Describe basic information about health and safety within the contexts of practice, performing, teaching, and listening; topics will include hearing, vocal, and musculoskeletal health and injury prevention.
Students will be able to:
- Perform solo and ensemble works with appropriate techniques and musicality.
- Identify and analyze the elements of music in a given piece, including an understanding of its compositional processes, aesthetic properties, and artistic, social, and historical contexts for works in the Western music tradition, Contemporary periods, Jazz, and World Music Cultures.
- Demonstrate an appropriate level of aural, keyboard, and conducting skills.
- Demonstrate an understanding of the theories and principles associated with the performing arts industry such as issues facing arts managers in the areas of leadership, marketing, development, community engagement, arts advocacy, and other skills particular to their area of specialization.
- Understand current music business issues and their impact on artist representation, digital music, distribution, emerging technologies, and marketing.
- Demonstrate proficiency in business skills related to accounting, finance, marketing, management, economics, and ethics.
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