Master of Science - Strategic Marketing
About Master of Science - Strategic Marketing
The Strategic Marketing Master of Science is a top-ranked marketing MSc. It is ranked 5th in the UK and 15th in the world by QS World University Rankings: Masters In Marketing 2022.
The MSc Marketing course will equip students with the expertise and advanced knowledge to become a successful marketing leader of the future. The course covers the full marketing spectrum from marketing strategy, communications and branding to market research, omnichannel marketing and big data marketing analytics.
The course has been developed to produce practical, proactive strategic marketers, and Cranfield University's teaching methods are specifically geared towards encouraging participation, self-development and team working. As well as studying a number of core modules, students will complete a marketing consultancy project carried out in teams and have the opportunity to undertake a research project, which can be either company-sponsored, or an empirical project in an area of marketing they are passionate about.
This course is designed with senior marketing practitioners to give students up-to-date knowledge and skills in strategic marketing. Students will benefit from an interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in highly ranked journals. Students will develop practical skills through their participation in a marketing consultancy project provided by an external business client, and through international marketing case studies.
Students will have access to master classes with reputable industry partners who provide insight into cutting-edge and innovative marketing techniques and practices. The diverse, multi-national cohort provides an international learning opportunity enabling students to share marketing insight and experience.
Cranfield University's unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.
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