Program Description
For those with creative flair, analytical minds and a love of communicating, our Marketing BA can lead to a career in this exciting field. Marketing is a subject that impacts everyone’s lives, now more so than ever as advancements in digital and social media are opening up new and exciting ways to attract and engage customers anytime, anywhere and any place.
This professionally accredited course is aimed at students with an interest in all areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research. It provides a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function.
