Program Description
Marketing has the potential to make a positive impact on almost every aspect of an organisation – from corporate reputation and company brand to advertising, sales, market research and new product development.
This final year top-up course, is aimed at students from outside the UK with a business and marketing background. The course enables students to top-up their existing qualification to a Bachelor of Arts (Honours) degree. Studied full-time over one year, it is focused on marketing from a strategic perspective and in an international context. Incorporating Language modules, it aims to improve critical thinking, problem solving and language skills, while deepening understanding of marketing and its integration into corporate strategy and structure.
Coventry University has been ranked 15th best in the UK for ‘Business, Management and Marketing’ in the Guardian University Guide 2020, showcasing the quality of our courses in this area.
