With a focus on strategy and strategy development, this course allows students to explore skills needed to potentially be a flexible future manager, spot international business opportunities quickly and respond to challenges effectively.
This second or final year direct entry programme aims to develop comprehensive knowledge and understanding of the international business environment, business strategy and the key functions of business organisations.
Through core modules, Coventry focuses on building essential management skills in international logistics, human resource management; international trade management; global markets and entry strategies; marketing in an international perspective to mention but a few. Students will have the opportunity to engage with real business issues from highly innovative companies ranging from SMEs to large multinational corporations, through the whole course.
With a multicultural learning experience, students will be studying alongside staff and students from a range of over around 30 nationalities. Students will be taught by experienced staff, who have worked as directors and consultants for many large multinational companies not only in the United Kingdom but also abroad (please note staff are subject to change)
