Bachelor of Business Administration - Marketing

The Bachelor of Business Administration (BBA) degree with a concentration in Marketing combines business knowledge with a focus on the marketing skills needed by today’s workforce. Marketing is a critical part of today’s business. Classes in promotion, consumer behavior, and sales and sales management will place marketing students on a path to an exciting, fast-paced career in marketing for large and small businesses, health care, and non-profit agencies. Marketing skills are essential for all areas of business, thus graduates of this degree have great resume-building skills.